Helping New Jersey residents and “New Jersey expats” achieve life goals with a sense of financial security for more than 30 years.
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Bodnar Financial Advisors is a full-service financial planning company for individuals and families in the greater New Jersey area. Our clients get 100% of our attention, regardless of their starting balance.
We believe money is a tool to help people achieve their dreams and navigate through life’s most pivotal moments with confidence.
The world can be unpredictable. Let us develop a sound financial strategy that will grow with you and evolve with changing life circumstances.
Our dedicated client service reps maintain a kind environment that keeps people coming back. We have the privilege of working with the children and grandchildren of our original clients.
No one product, plan, or investment is right for all people. Unlike firms restricted to one institution or product, we create customized financial plans based entirely in the best interests of our clients.
Over decades, we’ve developed relationships with a network of talented professionals. We can provide referrals to accountants and lawyers, or work in coordination with your existing support network.
Our Investment Philosophy
A solid financial plan runs deeper than simple budgeting, which is why Bodnar Financial is equal parts financial planning and behavioral investment counseling.
Behavioral investment counseling is a term used to describe how financial advisors help people manage the emotional side of money. There are entire fields of psychology dedicated to figuring out “why people do what they do,” and personal finance is no different.
Psychologist Daniel Kahneman was awarded a Nobel Prize in 2002 for his work on the psychology of decision-making, and renowned economist Richard Thaler in 2017 for his work establishing that people will sidestep logical economic principles for emotional reasons.
This is the basic principle of behavioral finance. Investors are human beings, and people are complicated. We each carry a unique set of beliefs, biases, and baggage that affects our relationship with money. For this reason, the biggest determinant of long-term investing success is not specific investment performance, but investor behavior.
Our evolutionary urge to avoid risk and “stick with the herd” makes investing a painfully counter-intuitive practice. When the market dips, the absolute worst thing a person can do is panic, sell their stocks at a low, and miss the recovery. It helps to have a trusted financial coach to remind you the sky is not actually falling.
Talking about money is personal, and sometimes uncomfortable. We create a supportive environment to have vulnerable and candid discussions with clients about their relationships with money and financial dreams.
We don’t try to time the market, because nobody can. Instead, we collaborate with clients in an atmosphere of mutual respect and trust to define personal goals, build a long-term investment plan, and fund the plan with a responsible portfolio.
Investing is a long-term commitment. We coach clients to avoid the daily panics of the 24-hour news cycle and navigate down markets with peace of mind. We meet annually to re-evaluate the plan and make sure asset allocation is appropriate for the individual’s age, cash flow, risk tolerance, and liquidity needs.
When financial issues arise throughout the year, clients get money questions answered or an appointment scheduled within hours, not days. This level of personal attention simply cannot be matched by a robo-advisor or big national firm.
Our Operating Mission
248 Columbia Turnpike
Florham Park, NJ 07932
Phone: (973) 966-6939 or (800) 886-6939
Fax: (973) 966-0032